This course is designed to help the students apply theories; principles, concepts and tools needed for marketing a destination. Topics include destination image, branding, positioning and developing a marketing plan.

Students will be able to:

1. Examine tourism marketing, demand, supply analysis and market research as it relates to the design of a Tourism Destination Marketing Plan.
2. understand and apply marketing concepts as well as data interpretation, SWOT analysis and promotional tools.
3. demonstrate the ability to design and present a written Destination Tourism Marketing Plan. 
4. understand global issues in destination image formation, branding and positioning.

1. Understand concepts applied to tourism marketing issues.
2. Conduct basic SWOT analysis, data interpretation and select promotional tools as important components of a Destination Marketing Plan.

This class consist of lectures, discussions, audiovisual presentations and practical projects.

Please review the FIU's Policies and Netiquette webpage. The policies webpage contains essential information regarding guidelines relevant to all courses at FIU, as well as additional information about acceptable netiquette for online courses.

 As a member of the FIU community you are expected to be knowledgeable about the behavioral expectations set forth in the FIU Student Code of Conduct.

Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook.

Academic Misconduct includes: Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, class recitations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including internet sources, is responsible for plagiarism.

Learn more about the academic integrity policies and procedures as well as student resources that can help you prepare for a successful semester.

One of the greatest barriers to taking an online course is a lack of basic computer literacy. By computer literacy we mean being able to manage and organize computer files efficiently, and learning to use your computer's operating system and software quickly and easily. Keep in mind that this is not a computer literacy course; but students enrolled in online courses are expected to have moderate proficiency using a computer. Please go to the "What's Required" webpage to find out more information on this subject.

Privacy Policy Statements for partners and Vendors

• Canvas
• Microsoft
• Adobe
• Google
• ProctorU
• HonorLock (PDF)
• Turnitin
• NBC Learn
• OpenStax
• Adobe Connect
• Respondus LockDown Browser
• Zoom

Please visit our Technical Requirements webpage for additional information.

The Disability Resource Center collaborates with students, faculty, staff, and community members to create diverse learning environments that are usable, equitable, inclusive and sustainable. The DRC provides FIU students with disabilities the necessary support to successfully complete their education and participate in activities available to all students. If you have a diagnosed disability and plan to utilize academic accommodations, please contact the Center at (305) 348-3532 or visit them at the Graham Center GC 190.

For additional assistance please contact FIU's Disability Resource Center.

Web Accessibility Statements for Partners and Vendors

• Canvas
• Microsoft
• Adobe
• Google
• ProctorU
• HonorLock
• OpenStax
• Turnitin
• NBC Learn
• Adobe Connect
• Respondus LockDown Browser
• Zoom

Please visit our ADA Compliance webpage for additional information about accessibility involving the tools used in this course.

If you are looking for help for yourself or a fellow classmate, Panthers Care encourages you to express any concerns you may come across as it relates to any personal behavior concerns or worries you have, for the classmate’s well-being or yours; you are encouraged to share your concerns with FIU’s Panthers Care website.

Counseling and Psychological Services (CAPS) offers free and confidential help for anxiety, depression, stress, and other concerns that life brings. Professional counselors are available for same-day appointments. Don’t wait to call (305) 348-2277 to set up a time to talk or visit the online self-help portal.

There are no prerequisites for this course.

This is a hybrid course, which means some of the course work will be conducted online. Expectations for performance in a hybrid course are the same for a traditional course. In fact, hybrid courses require a degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Your on-time presence is a requirement of the course.  The course does not have a Zoom remote option and therefore is not being recorded.  If you cannot be in class with good reason you must send me a Canvas Inbox message ahead of time.  If you do not have access to Canvas at the time please send me a text message or What's App to my cell number below.  If at all possible you should then talk to me during the office hours below to find out what you missed.  

Communication in this course will take place via Inbox.

Inbox is a private and secure text-based communication system which occurs within a course among its Course members. Users must log on to Canvas to send, receive, or read messages. The Inbox tool is located on the Course Menu, on the left side of the course webpage. It is recommended that students check their Inbox routinely to ensure up-to-date communication. 

Classes will consist of lectures, discussions, audiovisual presentations, and practical projects. This course requires that students regularly participate in class sessions since the topics will refer to national and international updates on events, case studies, data and experiences on the travel and tourism activity, which are not found in textbooks.

There will be an Exam 1 (midterm) and Exam 2 (second half) based on presentations, readings and materials presented both online and in class.

In order to mitigate any issues with your computer and online assessments, it is very important that you take the "Practice Quiz" from each computer you will be using to take your graded quizzes and exams. It is your responsibility to make sure your computer meets the minimum hardware requirements.

All assessments will auto-submit when (1) the timer runs out OR (2) the closing date/time is reached, whichever happens first. For example, if a quiz has a closing time of 5:00 pm but the student begins the exam at 4:55 pm, the student will only have 5 minutes to complete the quiz.

Assessments in this course are not compatible with mobile devices and should not be taken through a mobile phone or a tablet. If you need further assistance please contact FIU Online Support Services.

Keep in mind that your discussion forum postings will likely be seen by other members of the course. Care should be taken when determining what to post.

Formulate and present a Destination Marketing Plan 

In groups of 4-5 (depending on class size) you will pick a destination of your choice. You will examine the destination based on the concepts learned in class and prepare a short presentation based on the following questions: 

1. What are the local DMOs?
2. Provide a SWOT Analysis for the destination
3. Describe current branding and positioning
4. Describe the target markets and communications for each as well as channels used
5. Destination imaging: What image formation agents are used?
6. Who are competitors?